24070391-Arvind-Mills-Case-Business-Strategy

24070391-Arvind-Mills-Case-Business-Strategy - acasestudy...

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a case study Presented By: Tanush Sharma
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Corporate Level Overlooking high fragmentation in denim industry Myopic view on NAFTA implications
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   Business level: Insufficient measures to create product  differentiation  Functional level: Lavish spending in new plant at Santej   Levels of   Strategy mismatch  Continued……
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Environmental factors those influencing Arvind Mills. Economic Political/legal Technological
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How do these factors change in Post MFA Regime? Pre MFA Post MFA Economic: Collapse of global denim  market Prices of Naphtha more  than doubled Economic: No change No control on naphtha  prices  Political/Legal: Foreign trade regulation  Political/Legal: Increase in global 
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Pre – MFA Post - MFA Technological Technological 1. Under-utilized lab work 1. Maximizing research on  denim  fabric 2.  Domestic cost advantage  2. Domestic cost advantage
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This note was uploaded on 03/03/2011 for the course MARKETING 101 taught by Professor Singh during the Spring '11 term at Management Development Institute.

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24070391-Arvind-Mills-Case-Business-Strategy - acasestudy...

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