ROLES PLAYED BY CEOs 13.01.11 - ROLESPLAYEDBYCEOs

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ROLES PLAYED BY CEOs   Chief architect of organizational purpose, strategist  or planner;   Organizational Leader, organizer or organization  builder; Communicator of organizational purpose, motivator,  personal leader or mentor. “Associated with every excellent company was a strong  leader ( or two) who seemed to have had a lot to do with  making the company excellent in the first place.” Waterman
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“The entrepreneur always searches for  an  opportunity”          - Peter Drucker
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TOP 25 COMPANIES AS RANKED BY SALES  VOLUME RAN K 1955 1970 1989 2002 1 General Motors General Motors General Motors Wal Mart 2 Standard Oil of N.  J. (Exxon) Standard Oil of N.  J. (Exxon) Ford Motor General Motors 3 U. S. Steel Ford Motors Exxon Exxon Mobil 4 General Electric General Electric IBM Ford Motors 5 Swift IBM General Electric General Electric 6 Chrysler Mobil Oil Mobil Citi Group 7 Armour Chrysler Philip Morris Chevron Texaco 8 Gulf Oil ITT Chrysler IBM 9 Socony –  Vacuum Oil  ( Mobil) Texaco du point Verizon Commun. 10 du point Western Electric Texaco American Intl’  Group 11 Bethlehem Steel Gulf Oil Chevron US Postal Service
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13 Westinghouse  Electric Westinghouse  Electric Shell Oil Conoco Phillips 14 Texas Co. (Texaco) Standard Oil (Calif.) Home  Department 15 Western Electric LTV Boeing McKesson 16 Shell Oil Standard Oil (Ind.) Occidental  Petroleum HP 17 National Dairy  Products Boeing United  Technologies Boeing 18 Standard Oil  (Calif.) du Point Eastman Kodak Fannic Mae 19 Rubber Shell Oil USX Merck 20 Boeing Airplane GTE Dow Chemical Kroger 21 Sinclair Oil RCA Xerox Cardinal Health 22 International  Harvester Rubber Atlantic Richfield Co. 23 RCA Swift Pepsi Co. 24 Union Carbide Union Carbide RJR Nabisco Bank of  America
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12 GUIDELINES FOR IMPLEMENTATION  OF STRATEGY  (Kenneth Andrews et al) 1. 2. Assigning responsibility for key tasks 3. Formal provision for coordination of activities 4. Information systems for coordination functions 5. A special staff unit for arranging tasks in a time  sequence 6. Comparison of actual performance against budgeted  targets 7. 8. 9. Providing appropriate incentives for better performance 10. Effective control system to enforce standards
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HIERARCHY OF STRATEGIC INTENT 1. STRATEGIC INTENT 2. VISION 3. MISSION 4. BUSINESS DEFINITION 5. GOALS & OBJECTIVES
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UNDERSTANDING STRATEGIC  INTENT     “One the one hand, strategic intent envisions a 
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This note was uploaded on 03/03/2011 for the course MARKETING 101 taught by Professor Singh during the Spring '11 term at Management Development Institute.

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ROLES PLAYED BY CEOs 13.01.11 - ROLESPLAYEDBYCEOs

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