2011.01.14

2011.01.14 - suggested by the sign Referent the real-world...

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COGN 20 Friday 14 January 2011
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First Writing Assignment Kim Hannah Todd
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The Presentation of the Self Erving Goffman Canadian sociologist and professor Studied face-to-face interactions Used dramaturgical model to understand personality
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Personality as Performance Theater Face-to-face Interaction Audience Front Stage Backstage Hi. Front Stage Backstage Audience
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I U. You are such a loser.
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I U and How do these symbols mean? What do these symbols mean?
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Political cartoon from the NYT . Cartoonist Ward Sutton, 18 November 2007.
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Ferdinand de Saussure l Semiotics: the science of Signs . l Signs operate through culturally and historically specific codes . l Signs can be studied scientifically and structurally. l But understanding (or “getting”) the meaning of signs is a matter of interpretation . It is also inter-subjective , and informed by its institutional context.
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How does a sign work? Signifier: the material manifestation of a sign. Signified: the concept (or thought-image)
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Unformatted text preview: suggested by the sign. Referent: the real-world object, person, feeling, experience, etc., that the sign is attempting to describe. The Sign Sr Sd R Where do we find signs ? l Language as a system of signs and codes l Speech as a system of signs and codes l Gestures/nonverbal expression as a system of signs and codes l Bodily decoration and physical movement as a system of signs and codes l Landscapes/buildings as a system of signs and codes l Sound/music as a system of signs, codes, and texts l Visual imagery as embedded in a system of signs, codes, and texts l Sensory stimuli (smell, taste, touch, hearing) as embedded in a system of signs, codes, and texts Communication as … … how we understand and engage with the world . “me” “the world” For Monday: No Class (in honor of MLK Day) Read: J.L. Austin “How to Do Things with Words” For Wednesday:...
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This note was uploaded on 03/04/2011 for the course COGN 20 taught by Professor Dono during the Winter '07 term at UCSD.

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2011.01.14 - suggested by the sign Referent the real-world...

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