2011.01.19

2011.01.19 - and texts l Sensory stimuli (smell, taste,...

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COGN 20 Wednesday 19 January 2011
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Ferdinand de Saussure l Semiotics: the science of Signs . l Signs operate through culturally and historically specific codes . l Signs can be studied scientifically and structurally. l But understanding (or “getting”) the meaning of signs is a matter of interpretation . It is also inter-subjective , and informed by its institutional context.
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The Sign Sr Sd R
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How does a sign work? Signifier: the material manifestation of a sign. Signified: the concept (or thought-image) suggested by the sign. Referent: the real-world object, person, feeling, experience, etc., that the sign is attempting to describe.
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The Sign Sr Sd R
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Where do we find signs ? l Language as a system of signs and codes l Speech as a system of signs and codes l Gestures/nonverbal expression as a system of signs and codes l Bodily decoration and physical movement as a system of signs and codes l Landscapes/buildings as a system of signs and codes l Sound/music as a system of signs, codes, and texts l Visual imagery as embedded in a system of signs, codes,
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Unformatted text preview: and texts l Sensory stimuli (smell, taste, touch, hearing) as embedded in a system of signs, codes, and texts Basic Model of Communication Sender Recipient Message Personality as Performance Theater Face-to-face Interaction Audience Front Stage Backstage Hi. Front Stage Backstage Audience Communication as how we understand and engage with the world . me the world J.L. Austin: Performativity Constative signs: describe reality, and can be evaluated according to their truth-value. Performative signs: produce a new reality, and can be evaluated according to their efFcacy. Performative Utterances I now pronounce you husband and wife. We the jury Fnd the defendant guilty. Its a girl! (Judith Butler in Gender Trouble ) For Monday: No Class (in honor of MLK Day) Read: J.L. Austin How to Do Things with Words For Wednesday:...
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2011.01.19 - and texts l Sensory stimuli (smell, taste,...

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