Nucor Case Study

Nucor Case Study - Jeffrey Witt Business Policy and...

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Jeffrey Witt Business Policy and Strategy Nucor Corporation Case Study Group #6 Nucor Corporation Case Study The primary competitive force impacting U.S. Steel producers in general and the producers like Nucor that make new steel products via recycling scrap steel in particular is the fact that the global marketplace for steel is considered to be relatively mature and highly cyclical. If the global marketplace for steel is considered to be relatively mature and highly cyclical then price would be dictated by the buyers. If the buyers cannot get the price they are looking for they have an almost limitless list of competitors to purchase from. Not only does this cause rivalry among competing sellers but it inhibits new entrants. With existing businesses struggling to stay afloat and avoid bankruptcy it would seem almost impossible for a new entrant to appear. There is also the resource barrier in which successful existing companies are already using recycled scrap metal in production. The primary driving force for this industry is the ability to produce a
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