Southwest Airlines

Southwest Airlines - Jeffrey Witt Business Policy and...

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Jeffrey Witt Business Policy and Strategy Southwest Airlines Case Study Group #6 Southwest Airlines Case Study “From day one, Southwest had pursued a low-cost/low-price/no-frills strategy. Its signature low fares made air travel affordable to a wide segment of the U.S. population—giving substance to the company’s tag line “The Freedom to Fly”. It employed a relatively simple fare structure featuring low, unrestricted, unlimited, everyday coach fares, as well as even lower fares on a restricted basis.” Implementing a structured pricing system as one of the key policies, procedures, operating practices, and core values that underlie Southwest’s efforts to implement and execute its low-cost/no frills strategy. In addition they also used a Rapid Rewards program for their frequent-flyer program, increased customer satisfaction by presenting a happy face to their passengers, gradually expanded into new geographic markets, and added flights in areas where rivals were cutting back service. By eliminating paper tickets and allowing their passengers to buy directly from their Web
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This note was uploaded on 03/04/2011 for the course BUS 101 taught by Professor Surie during the Spring '11 term at Nassau CC.

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Southwest Airlines - Jeffrey Witt Business Policy and...

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