Marketing Paper 1 EDITED

Marketing Paper 1 EDITED - Jeffrey Witt Droid X Cell Phone...

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Jeffrey Witt Droid X Cell Phone Professor Lee Paper #1 Situation Analysis Section 1: Market Description With the majority of people requiring mobile devices the optimal consumer market must be refined down more to those who have a high level of profitability. In the telecommunication sector the technology is constantly and rapidly growing; so much so that the breakdown of long term and short term customers is not necessary. The goal is to achieve maximum profitability while the product is still relevant and in demand. The ideal target market for cell phones are men and women from age 18 to 35. This ideal market can best be broken down into two sub target markets of men and woman from 18 to 24 and men and woman from 25 to 35. The ideal target market is divided into two separate sub groups because each group’s needs for this one product are completely different. While each groups needs are distinct they both require a product development strategy. The needs of individuals ranging in age from 18 to 24 consist of having the newest and most update cell phones. It is new, it is hot, and it is exciting, so they have to have it. The needs
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