Marketing Paper 2 EDITED

Marketing Paper 2 EDITED - Jeffrey Witt Droid X Cell Phone...

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Jeffrey Witt Droid X Cell Phone Professor Lee Section 1: SWOT Analysis A strength of Verizon Wireless Droid X’s is its contract commitments with its customers. If Verizon is or has ever been your wireless phone provider you will know that they require you to enter into a two-year contract. While initially this may seem like a negative it is not for people who enjoy Verizon’s services. After their customers complete their phone contract in full they are awarded a free phone upgrade. This upgrade is where Verizon Wireless is hoping to capitalize on sales for new long term contracts with the Droid X. “Verizon Wireless, a venture of Verizon Communications Inc and Vodafone Group Plc, also announced on Wednesday that any customers coming to the end of their contract in 2010 would be able to immediately upgrade to any Smartphone, including the Droid X.” 2 In contrast, Verizon Wireless’ weakness when it comes to the Droid X is its inability to display, promote and sell in store. “Current Analysis analyst Avi Greengart noted that as well as battling iPhone, the latest Motorola phone will also have to fight for prominence on Verizon Wireless store shelves against HTC Corp's popular Droid Incredible.” 2 Due to contract obligations and available inventory levels; Verizon Wireless is required to promote and push the selling of the older model the Droid Incredible. As technology continues to rapidly evolve it is imperative that the latest models be more readily available for sale. This creates a huge weakness because they have the latest and greatest available that the market has ever seen yet when a
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Marketing Paper 2 EDITED - Jeffrey Witt Droid X Cell Phone...

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