sample_exam_questions - Sample Exam Questions Khuzaima...

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Sample Exam Questions: Khuzaima Haider MKTG 3650 Date 02-07-2011 1. (p. 3) While working at 3M, Windorski and his team observed and questioned students about how they used their textbooks, took notes, wrote term papers, and reviewed for exams, primarily in order to A. convince them of 3M's superiority over other competitors. B. determine how much the average college student traditionally spends on bookstore supplies. C. find possible correlations between students' study styles and their final grades. D. discover a potentially new way to satisfy student needs by creating a new product. E. relate more effectively with a younger student population. As an inventor for 3M, David Windorski's main job was to design new products. He first had to discover any unmet needs. 2. (p. 6) The trade of things of value between buyer and seller so that each is better off after the trade is referred to as __________. Key term definition-exchange
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