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Unformatted text preview: E-commerce is the business concept and suddenly the goal of many commercial organizations. Businesses are adapting to the new revolutionary information technology but should not ignore the same traditional principles used in the past such as Chandler’s theory of economies of scale, and Porter’s operational effectiveness and valuable uniqueness strategy in order to be successful in today’s competitive markets. Businesses that integrate e-commerce in their companies’ strategy are gaining a competitive advantage in both operational effectiveness and strategic positioning. The competitive advantage for a small family winery business as Laughing Stock Vineyard would be for example, promoting their products using social media. This will be also their attempt to cross the boundaries of mid-age customers and attract the younger ones who are familiarized with social media. It is without surprise that a single Facebook posting can be created and attract hundreds to the site. Consequently wine connoisseurs will be able to browse listings of wines and provide their opinions on the products provided. If the connoisseurs will be able to browse listings of wines and provide their opinions on the products provided....
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This note was uploaded on 03/04/2011 for the course COMM 210 taught by Professor Islam during the Winter '08 term at Concordia Canada.
- Winter '08