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Port Marketing Port Marketing Liu, Yang Transportation and Logistics College Dalian Maritime University 8 March 2007
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Course Information Course Information Academic Year : 2006-2007 Semester : 2 Course Unit Title : Port Marketing Length : 18 weeks, 54 hours Credit Points : 3 Textbook : Handout reading materials Assessment : 45% coursework plus 55% written exam (15% individual + 30% group)
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E-slides will be put at: http://oa.dlmu.edu.cn/ h ° ? ± ²² ²² ²²² ( H ²² Port Marketing Reminded that ~ Reminded that ~ Electronic Sources Electronic Sources
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Take notes Mobile silent Sleep quietly Norms in Class Norms in Class
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Course Calendar Course Calendar ± ˆ 1 5 6 7 8 9 10 11 2 12 13 14 15 16 17 18 3 19 20 21 22 23 24 25 4 26 27 28 29 30 31 1 5 2 3 4 5 6 7 8 6 9 10 11 12 13 14 15 7 16 17 18 19 20 21 22 8 23 24 25 26 27 28 29 9 30 1 2 3 4 5 6 10 7 8 9 10 11 12 13 11 14 15 16 17 18 19 20 12 21 22 23 24 25 26 27 13 28 29 30 31 1 2 3 14 4 5 6 7 8 9 10 15 11 12 13 14 15 16 17 16 18 19 20 21 22 23 24 17 25 26 27 28 29 30 1 18 2 3 4 5 6 7 8 19 9 10 11 12 13 14 15 20 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13
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Unformatted text preview: 14 15 16 17 18 19 20 21 22 23 24 25 26 i i i i i i Roadmap Roadmap Part One Introduction to Port Marketing Part Two Port Marketing Information System Part Three Strategic Marketing Planning Part Four Core Strategy Part Five Product Part Six Promotion Part Seven Price The course will be implemented through seven main parts: • Port marketing manual • UNCTAD reports • Principles of Marketing References: The UNCTAD (1992) discussed the main elements of port marketing: Objectives and tasks Information Research Targets and Plans Promotional Actions 1. Introduction to Port Marketing 2. Port Marketing Information System 3. Strategic Marketing Planning 4. Core Strategy 5. Product 6. Promotion 7. Price Roadmap Roadmap...
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