kreativiti - KREATIVITI & INOVASI DALAM PERNIAGAAN...

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Unformatted text preview: KREATIVITI & INOVASI DALAM PERNIAGAAN DEFINISI KREATIVITI Menurut Zimerrer: Kreativiti adalah kemampuan untuk mengembangkan ide baru dan menemukan cara baru dalam melihat peluang atau permasalahan yang dihadapi. Kamus Webster’s Third New International Dictionary (1976): The ability to bring something new into existence. Theodore Levitt: Kemampuan mencipta gagasan dan menemukan cara baru dalam melihat permasalahan dan peluang yang ada. Lawrence B. Mohr: mencipta sesuatu yang baru. George J. Siedel: Dalam bukunya The Crisis of Creativity: kemampuan untuk menghubungkan sesuatu penemuan, kadang-kadang dengan cara yang ganjil. Ciri peribadi yang diperlukan untuk menjadi kreatif: Menurut Everett E. Hagen • Openness to experience: bersikap terbuka untuk mempelajari pengalaman orang lain. • Creative imagination: memiliki kemampuan untuk bekerja dengan penuh imaginasi. • Confidence and content in one’s evaluation: memiliki keyakinan atas penilaian diri bersikap teguh kepada pendirian. • Satisfaction in facing and attacking problems and in resolving confusion: memiliki kepuasan dalam menghadapi dan memecahkan persoalan. • Has a duty or responsibility to achieve: memiliki rasa tanggungjawab untuk mengejar kejayaan. • Intelligence and energetic: memiliki kecerdasan dan bertenaga. • PROSES KREATIVITI: ZIMERRER & SCARBOROUGH PROSES...
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This note was uploaded on 03/04/2011 for the course EET 307 taught by Professor Rahimrazak during the Spring '11 term at University of Malaya.

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kreativiti - KREATIVITI & INOVASI DALAM PERNIAGAAN...

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