SWOT Analysis

SWOT Analysis - SWOT Analysis Presentation and Discussion...

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Charles Blankson, Ph.D., Department of Marketing SWOT Analysis Presentation and Discussion
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Charles Blankson, Ph.D., Department of Marketing SWOT Analysis Strength Strength is something a company is good at (has competitive advantage in). It may be a characteristic that gives it enhanced competitiveness . Weakness Weakness is something a company lacks or does poorly (in comparison to competitors) or a situation/condition that puts it at a disadvantage. Opportunity Opportunity is an external factor that offers a company a profitable growth/competitive advantage that fits well with a company’s capabilities. Threat Threat is an external factor that can have negative effect on a company’s profitability/market standing or competitive advantage.
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Charles Blankson, Ph.D., Department of Marketing Examples of Strengths A strategy supported by good skills and expertise in key areas. A strong financial position; ample financial resources to grow the business. Strong brand name, image of company, reputation.
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SWOT Analysis - SWOT Analysis Presentation and Discussion...

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