Principles of Marketing

Principles of Marketing - Principles of Marketing Saima...

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Click to edit Master subtitle style 3/5/11 Principles of Marketing Saima Jawaid Khan
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3/5/11 In this course you would develop critical appreciation of the basic concepts and techniques of marketing This course develops concepts and skills necessary for making decision- making and illustrates how various decision-making tools apply to actual business situations.
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3/5/11 The goal of this course is to develop a disciplined process for addressing marketing issues and problems in a variety of settings, and to give students the tools and background necessary to think through marketing problems. This course helps increase knowledge and understanding of marketing concepts and terminology
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3/5/11 Course Facilitator: Saima Jawaid Khan jawaid.s@iuk.edu.pk
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3/5/11 Prescribed Books Principles of Marketing (12th Edition) Marketing (14th Edition) by Etzel, Walker & Stanton
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3/5/11 Course Outline Week 1 – Definitions and few concepts of Marketing / Evolution of Marketing Week 2 – CLV, Customer Equity, Marketing Process, CRM Week 3 – The Marketing Environment Week 4 – Consumer Markets and and Consumer Buyer Behavior Week 5 – Business Markets and Business Buyer Behavior Week 6 – Mass Marketing and Market Segmentation Week 7 – Target Market, Marketing Positioning and Product Differentiation Week 8 – Midterm Examinations
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3/5/11 Course Outline Week 9 –Marketing Mix, Product and Product Strategies Week 10 – Branding and Branding Strategies Week 11 – Product Life Cycle, New Product Development, Packing and Labeling
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This note was uploaded on 03/04/2011 for the course MBA 4701 taught by Professor Abcd during the Spring '11 term at Alaska Pacific University.

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Principles of Marketing - Principles of Marketing Saima...

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