WK 2 Assignment - Amazon Evolution

WK 2 Assignment - Amazon Evolution - Week 2 Assignment...

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Week 2 Assignment – Amazon Evolution Amazon.com is a business with a long record of accomplishment and a name that is recognition. As the market evolves so does Amazon this is how the company makes money to survive. To keep up with internet giants such as Google and Microsoft, Amazon has made substantial changes and advances in its business model to keep up with the constant change. Traditionally Amazon has focused on being the largest internet retailer. Although, they have reached this goal and have made a substantial amount of money, Amazon lacks the consistent growth and annual increase in profits that are expected from organization. (Rainer, P.26). In response to the lack of profitability and steady increase in production, Amazon expanded the services it provides by utilizing the massive infrastructure that it spent so many years and money building. To the public, Amazon has not changed and is still a website where items are available for purchasing. Where the public is able to shop with ease from different
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WK 2 Assignment - Amazon Evolution - Week 2 Assignment...

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