WK 4 CP - Appendix B Picture the Supply Chain

WK 4 CP - Appendix B Picture the Supply Chain - Appendix B...

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Appendix B Picture the Supply Chain Complete the chart below by outlining the digital content supply chain at Warner Bros. Entertainment. Upstream Component (sourcing/procurement) Internal Component (packing/assembly/ manufacturing) Downstream Component (distribution) This type of supply chain indicates that sourcing and procurement are made from external suppliers. Hewlett-Packard is the main supplier used by Warner Brothers. Hewlett-Packard gives them a media digital platform that is a complete package of hardware, services, and software. Hewlett-Packard designed and developed a high performance storage package for Warner that allows Warner to manipulate at the high speed Warner demands. In this type of supply chain, packaging, manufacturing, and assembly all take place in the same environment. Warner moved to a digital end to end business in response to the trend that customers demonstrated for digital media. Filmmakers, for example, use digital camera technology.
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This note was uploaded on 03/05/2011 for the course BIS 219 taught by Professor Chin during the Spring '10 term at University of Phoenix.

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WK 4 CP - Appendix B Picture the Supply Chain - Appendix B...

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