AB_Marketing

AB_Marketing - MARKETING Copyright Florida International...

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Copyright © Florida International University, Miami, FL 33199 www.entrepreneurship.fiu.edu MARKETING Armando Borda R. Abord001@fiu.edu
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Copyright © Florida International University, Miami, FL 33199 www.entrepreneurship.fiu.edu EXAM Some Stats: Mean score: 80.28 Max score: 98 (1 person) Min score: 58 (3 persons) Top Performers: Sanjeev, Oudit. Matthew Ohashi. Alexander Ian. Saadia Karam. Carlos Miguel. Paola Sanchez.
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Copyright © Florida International University, Miami, FL 33199 www.entrepreneurship.fiu.edu EXAM Pass vs Fail 40; 74% 14; 26% Grade Distribution A; 11; 20% B; 25; 46% C; 9; 17% D/E; 9; 17%
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Copyright © Florida International University, Miami, FL 33199 www.entrepreneurship.fiu.edu EXAM The ones who improve the most: The A`s: Paola Sanchez (A). Matthew Osashi (A). Sanjeev, Oudit. Saadia Karam. Leandro Freiria. Andrea Giraldo. . Lami Dantata. Kevin Trujillo. Carlos Miguel. Ali Vayani.
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Copyright © Florida International University, Miami, FL 33199 www.entrepreneurship.fiu.edu The class… Grade Distribution A; 6; 10% B; 33; 56% C; 9; 15% D/E; 11; 19% Pass vs Fail 45; 76% 14; 24%
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Copyright © Florida International University, Miami, FL 33199 www.entrepreneurship.fiu.edu MARKETING Armando Borda R. Abord001@fiu.edu
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Copyright © Florida International University, Miami, FL 33199 www.entrepreneurship.fiu.edu “I know that one half of my advertisement is useless. Nevertheless, I do not know which half” John Wanamaker
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Copyright © Florida International University, Miami, FL 33199 www.entrepreneurship.fiu.edu Marketing Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders”. Marketing definition American Marketing Association www.marketingpower.com
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Copyright © Florida International University, Miami, FL 33199 www.entrepreneurship.fiu.edu Source: Carlos Tejada - ESAN University Marketing Marketing foundations: The Process Market Market Firm Firm Person Person ANALYSIS ANALYSIS PLANNING PLANNING MARKETING RESEARCH INTERNAL ANALYSIS Segment Segment It is the group of It is the group of current current customers of a customers of a particular particular product, category
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This note was uploaded on 03/05/2011 for the course ENT 4113 taught by Professor Borda during the Spring '10 term at FIU.

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AB_Marketing - MARKETING Copyright Florida International...

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