Intro_%26_Research_Methods_-Chapt_1

Intro_%26_Research_Methods_-Chapt_1 - Introducing Social...

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DEFINITION FUNDAMENTAL IDEAS HISTORY RESEARCH METHODS Introducing Social Psychology
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What is Social Psychology? Social psychology is the scientific study of how people’s thoughts, feelings, and behaviors are influenced by other people. Every definition includes two important components: Mention of other people ―Scientific study‖ Focus on the responses of individuals rather than groups.
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Influenced by Others We are influenced by others in a myriad of ways: Teachings of our parents and cultures Social pressures Feelings about the groups to which we belong These influences are active even when others are not present. We carry internal representations of others. ―What would __________ think?‖
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Social Psychology is NOT… Sociology Investigates the structure of groups, organizations, and societies, and how people interact within these contexts. Surveys, case studies, and natural observation Personality Psychology Examines the patterns of relatively permanent traits and unique characteristics Focus is on individual differences and consistency across situations.
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Why is it Important? Social psychology is the study of "everyday people" Relevant to things that happen in our everyday lives. Persuasive messages: advertisements, political campaigns Group influence: work groups, class projects, juries Forming relationships Types of questions: What kinds of persuasive appeals work best? Do people work harder in groups or alone? What factors are involved in maintaining a relationship?
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Fundamental Ideas The environment shapes our behavior. Power of the situation - People underestimate EX: Patty Hearst; individual vs. collective Individuals actively construe social situations. Not the environment per say, but the person‘s perception EX: Football penalties People are governed by automatic behavior. For the most part, we run on ―auto pilot.‖ People are often unconscious of the forces that influence them.
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Social Psychologists Are Human The 4 fundamental ideas are applicable to Social Psychologists too. Direct effects: Research topics differ… Across time: Reflects social history Across cultures: ―Social Identity‖ theories from Europe Indirect Effects: Science is subjective Scientists use value judgments How can we avoid this? Use of empirical research and the scientific method
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Some Research Findings We are more likely to be helped in a time of need when there are more people present. We are more likely to mess up when doing a familiar
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This note was uploaded on 03/06/2011 for the course HFT 3203 taught by Professor Darby during the Spring '11 term at FIU.

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Intro_%26_Research_Methods_-Chapt_1 - Introducing Social...

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