Attitudes%20-%20chapt%2042

Attitudes%20-%20chapt%2042 - Behavior and Attitudes Do...

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Behavior and Attitudes Do Attitudes Determine Behavior? Does Behavior Determine Attitudes? Why do Actions Affect Attitudes?
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What is an attitude? ...a positive, negative, or mixed reaction to a person, object, or idea. Brehm et al. (2002, p. 179) ...a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor. Attitude: A favorable or unfavorable evaluative reaction toward something or someone, exhibited in one’s beliefs, feelings or intended behavior.
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We have attitudes about everything!
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How Well Do Attitudes Predict Behavior? ~92% of Americans believe that pollution is a moderate or very serious threat Fewer than half do anything beyond recycling bottles or cans. The overwhelming majority of Americans rate nutrition as moderately to very important. People are consuming more calories and fat than in previous years 75% of Americans agreed that “people should volunteer some of their time to help other people. ~1/3 rd reported any activity at all
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How Well Do Attitudes Predict Behavior? Expressed attitudes are not good predictors of behavior. “Moral hypocrisy” – appearing moral while avoiding the cost of being so Cheating Adhering to religious practices Fun task w/ a prize or boring task w/ no prize 1/20 - assigning themselves is moral Cond 1 Participants chose (80%) Cond 2 Coin flip (90%)
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How Well Do Attitudes Predict Behavior? Why? Both attitudes and behavior are constantly influenced by our environment. How can we measure attitudes? How/when can we use attitudes predict outcomes?
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When do attitudes predict behavior? When social influences on expressed attitudes is minimal. Self-reports - Pros and cons:
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This note was uploaded on 03/06/2011 for the course SOP 3004 taught by Professor Dr.pamelad.hall during the Spring '08 term at FIU.

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Attitudes%20-%20chapt%2042 - Behavior and Attitudes Do...

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