Attitudes%20-%20chapt%2042

Attitudes%20-%20chapt%2042 - Behavior and Attitudes Do...

Info icon This preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
Behavior and Attitudes Do Attitudes Determine Behavior? Does Behavior Determine Attitudes? Why do Actions Affect Attitudes?
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
What is an attitude? ...a positive, negative, or mixed reaction to a person, object, or idea. Brehm et al. (2002, p. 179) ...a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor. Eagly & Chaiken (1993, p. 1) Attitude: A favorable or unfavorable evaluative reaction toward something or someone, exhibited in one’s beliefs, feelings or intended behavior.
Image of page 2
We have attitudes about everything!
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
How Well Do Attitudes Predict Behavior? ~92% of Americans believe that pollution is a moderate or very serious threat Fewer than half do anything beyond recycling bottles or cans. The overwhelming majority of Americans rate nutrition as moderately to very important. People are consuming more calories and fat than in previous years 75% of Americans agreed that “people should volunteer some of their time to help other people. ~1/3 rd reported any activity at all
Image of page 4
How Well Do Attitudes Predict Behavior? Expressed attitudes are not good predictors of behavior. “Moral hypocrisy” – appearing moral while avoiding the cost of being so Cheating Adhering to religious practices Fun task w/ a prize or boring task w/ no prize 1/20 - assigning themselves is moral Cond 1 Participants chose (80%) Cond 2 Coin flip (90%)
Image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
How Well Do Attitudes Predict Behavior? Why? Both attitudes and behavior are constantly influenced by our environment. How can we measure attitudes? How/when can we use attitudes predict outcomes?
Image of page 6
When do attitudes predict behavior? When social influences on expressed attitudes is minimal. Self-reports - Pros and cons: Direct and straightforward (+) Lends itself to (cheap) mass testing (+) Attitudes not always salient or accessible (-) People say what they think you want to hear (-) How do we get around this?
Image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 8
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern