23988035-Ferriss-Le-Web-2

23988035-Ferriss-Le-Web-2 - 3 Meta 6 SELL AROUND THE...

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HOW TO CREATE A GLOBAL PHENOMENON WITH LESS THAN $10,000 1
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THE GUIDING PRINCIPLE: “Whenever you fnd yourselF on the side oF the majority, it's time to pause and re±ect.” -Mark Twain 2
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THE 4-HOUR WORKWEEK? 3
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DECEMBER 26, 2006 The Assumptions: -Consistent suggestions: radio and blogs. -Most books fail or stick 1-2 weeks. -Online can appreciate with time. The Goal: - 20,000 “earlyvangelists” in 2 weeks. -”Surround sound” effect Suggestion: Read “1,000 True Fans” 4
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DATA IS KING. 7am and 6pm PST on Tuesday, Thursday, Saturday. 5
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3 TIPPING POINTS 1) Indirect 2) Direct
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Unformatted text preview: 3) Meta 6 SELL AROUND THE PRODUCT PPC: P henomenize, P olarize, and C ommunitize. 7 SAMPLE FINDINGS From wording to read time -- test it all. 8 HOW I RESEARCH www.twitter.com , www.slinkset.com , www.evernote.com 9 VIDEO AND PHOTOS 10 11 19.8% and 21.1% 12 16.2%+ 13 #1: BUT HOW WILL I USE IT? 14 15 HOW NOT TO PITCH 16 PLAN BIG, BUT TEST ASSUMPTIONS. DOING THE UNTHINKABLE IS EASIER THAN YOU THINK. 17 The New and Expanded Edition (100 New Pages) Launches Tuesday, 12/15/09: http://bit.ly/jEAUT Excerpts and More: www.fourhourblog.com 18...
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23988035-Ferriss-Le-Web-2 - 3 Meta 6 SELL AROUND THE...

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