1Class_1_-_3001_Intros_Marketing_Mix_

1Class_1_-_3001_Intros_Marketing_Mix_ - P rice P roduct P...

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MKTG 3001 – Mr. Lipe Class #1
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"Your work is to discover your work and then  with all your heart to give yourself to it.” Buddha
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Marketing (#1) is the activity for creating, communicating,  delivering, and exchanging offerings  that benefit   the organization, its stakeholders and society at  large.
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Marketing (Lipe’s Definition) creating value through the 4Ps.
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Marketing Mix (4Ps)
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Unformatted text preview: P rice P roduct P lace P romotion Marketing managers controllable variables Targets & Tactics for B2C Products http://www.burtsbees.com/natural-products/lips-lip-care/ 1. Marketing = creating value using the 4Ps 2. Marketing Mix = 4Ps 3. We ve evolved into the Marketing Era 4. ??? 5. ??? 6. ??? The I Believe Debate...
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1Class_1_-_3001_Intros_Marketing_Mix_ - P rice P roduct P...

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