This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: -quantitative-convert data into numerical indicators-analyze the numbers using statistics est. relationships among concepts-qualitative-used for rhetorical analysis-understand how communicators and receivers understand a communication event-ethnographic-researchers actively engage with participants-rhetorical analysis-researchers examine and analyze texts or public speeches as they occur in society-textual analysis-analyze cultural “products” such as media/speeches critical approach-change society-not just understand human behavior postmodernism-broad intellectual and social movement of the late 20 th century-seen by architects-reaction to and rejection of modern architecture modernism-18 th century-enlightenment through rational thinking humans can advance and discover universal truth postmodern approach-reality is subjective and power is an important issue-power is slippery and constantly changing...
View Full Document
This note was uploaded on 03/07/2011 for the course SOCIOLOGY 1 taught by Professor Mullin during the Spring '11 term at UCSB.
- Spring '11