1. Intro - eography 3422b eography 3422b The Geography of...

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Unformatted text preview: eography 3422b eography 3422b The Geography of International Business 011 2011 Does Geography Matter? The cliché is that instantaneous global lecommunications, television and computer telecommunications, television and computer networks will soon overthrow time and pace space. Companies will need no headquarters, workers will toil as effectively from home, car or beach There’s something in this. Software for American companies is already ritten by Indians and transmitted to Silicon written by Indians and transmitted to Silicon Valley by satellite. oreign xchange markets have long been Foreign-exchange markets have long been running 24 hours a day. Such developments have made hardly a dent in the way people think and feel about things. For example, at newspapers or news roadcasts anywhere on earth, and you find broadcasts anywhere on earth, and you find them overwhelmingly dominated by stories bout what is going on in the vicinity of their about what is going on in the vicinity of their place of publication What your neighbours (or your kith and kin) do affects you. The rest is voyeurism. • American multinationals going global have iscovered that for all their world products, discovered that for all their world products, world advertising, and world communications nd control an office in say New York and control an office in, say, New York cannot except in the most general sense anage the company's Asian operations manage the company s Asian operations Global strengths must be matched by a local el and a jet- gged visit of a few days every feel and a jet lagged visit of a few days every so often does not provide one. ost telling of all even the newest industries Most telling of all, even the newest industries are obeying an old rule of geographical concentration. From the start of the industrial age, the companies in a fast-growing new field have tended to cluster in a small region. This is why the world got Silicon Valley in...
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This note was uploaded on 03/07/2011 for the course GEOGRAPHY 342 taught by Professor Green during the Spring '11 term at UWO.

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1. Intro - eography 3422b eography 3422b The Geography of...

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