Lecture 9 - 01.02.11

Lecture 9 - 01.02.11 - 1st February 2011 Psych 178 Lectu re...

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1 st February 2011 Psych 178 – Lecture 9 The Person as a Decision Maker Do not do the social learning theory assignment Atkinson’s Theory – Experiment Most people will choose C where they can win 50% of the time and there will be a bell curve around this selection. You then put this into a mathematical formula to explain why most people will make this selection. o Atkinson was influenced by Lewin and T is person, G is properties of the goal object/incentive, e is distance and together these make up the magnitude of force/how hard you are going to work and which one you are going to choose. o Person: M s (motive for success, instead of temporary state like hunger/thirst, this is a trait and an individual difference measure). P s – likelihood of winning, subjective probability instead of psychological distance I s – incentive of success Then multiply all three of these values. o
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Lecture 9 - 01.02.11 - 1st February 2011 Psych 178 Lectu re...

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