Lecture 14

Lecture 14 - Psych 135 Lecture 14 Social Influence Why do...

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Psych 135 – Lecture 14 Social Influence Why do people conform in the absence of authority? Information: People don’t want to miss something. Norms: face the rear – candid camera o Don’t want to stand out or be rejected Conformity – Auto-Kinetic Effect Transfer of effect from one group to the next Mode of cultural norm transmission? Works after norm creators are gone Asch’s Conformity Said that Sherif’s study was bogus because the dot moving was ambiguous. If you made it clear and unambiguous, people will not conform. Come in and shown a line and then asked which of the other three lines are the same length. Everyone knows it is B but everyone at a table says it is A before you get to go. 75% of people conform at least once in the study. People did not believe it was A but did not want to say B when everyone else said A. Why do people conform? Informational pressure Internalisation (changing your beliefs) o The Desire to be Right o Sherif – ambiguous stimuli, calm subjects (don’t know the answer)
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This note was uploaded on 03/07/2011 for the course PSYCH 135 taught by Professor Lieberman during the Fall '08 term at UCLA.

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Lecture 14 - Psych 135 Lecture 14 Social Influence Why do...

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