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Unformatted text preview: customers would be inclined to visit the website. Internet sales can only be successful if (1) the design of the website if simple and easy to navigate and (2) the patience of its customers and visitors. Since golf is known as a luxury sport that requires patience, customers are normally willing to wait several days for the purchase to arrive. However, since the production-line of Golfsmith is so efficient that a customers order could be ready to be shipped within hours of placing the order, this may not be a huge worrying factor....
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- Spring '11