Developing PR Plans - Developing PR Plans PR Campaigns...

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Developing PR Plans PR Campaigns Start with a Plan We know what we’re going after Plans are your map to success Know how you’re going to get there What makes a plan good? Supports the goals of your organization Stays goal oriented Realistic Sty flexible Win-win proposition Value driven First Step in Plan Development Research o Client o Stakeholders o Problems and opportunities o Goals and outcomes you seek Sections in a PR Plan Situation Analysis Objective Audience Strategy Calendar/Timeline
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Budget Evaluation Situational Analysis Where is the organization today o History of organization o Basic overview of customers and products o Overview of competitors Usually about 1-2 pages 3 Types of Situations o Remedial: remedy, to fix a problem o One Time: openings o On-going: planning ahead Objectives What is the goal?
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Developing PR Plans - Developing PR Plans PR Campaigns...

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