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Unformatted text preview: Epistemological (knowledge) Community/culturally constructed Ontological (values) Meaning/message community-group interaction Axiological (research) Researchers join what they are studying Other Six premises: Meaning is not in the message Messages produced by audience Meanings shift between Meaning is established communally Meaning is determined through group interaction Researchers join communities they study Culturally constructed Meaning-changes Target/traditions group/culture Beliefs we hold that they can influence us Ways in which society influences media Cyclical-Needs and wants What we value with others makes sense...
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- Fall '09