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Unformatted text preview: Epistemological (knowledge) Community/culturally constructed Ontological (values) Meaning/message – community-group interaction Axiological (research) Researchers join what they are studying Other Six premises: Meaning is not in the message Messages produced by audience Meanings shift between… Meaning is established communally Meaning is determined through group interaction Researchers join communities they study Culturally constructed Meaning-changes Target/traditions – group/culture Beliefs we hold that they can influence us Ways in which society influences media Cyclical-Needs and wants What we value with others – makes sense...
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This note was uploaded on 03/08/2011 for the course COMM 421 taught by Professor Dr.natalienelson-marsh during the Fall '09 term at Boise State.
- Fall '09