M jean baudrillard semiotics

M jean baudrillard semiotics - Philosophical Assumptions...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Theory and Philosophy of Communication Communicational Theory Lecture by: Dr. Natalie Nelson-Marsh The Media Jean Baudrillard and the Semiotics of Media Theory The Semiotic Tradition Concepts (1) Symbolic order (2) Counterfits (3) Production (4) Simulation Signs have become increasingly separated from objects they represented and that the media have propelled this process to the point that nothing is real Explanations (1) Sign has clear connection with what it signifies (2) Signs assume a less direct relationship (3) Machines were invented to take the place of humans (4) Signs no longer represent, but create our reality Principles Exaggeration, hype, and excess become the criteria governing our interpretations any literal connections to, or, meaning for signs themselves are gone
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Philosophical Assumptions Epistemological (knowledge) Simulated environment tells us what we want; it forms our tastes, choices, preferences, and needs Ontological (values) Consuming becomes most important Possession is more important to us Important Axiological (research) Media messages are filled with carefully designed symbolic images formulated to influence individuals and society Other Attach meaning to symbols – through language Media – making decisions for us Thought evoking Q. How does media create our reality? T. Media creates our reality through signs and symbols Can be misrepresentation – nothing is real Experience it yourself Medium – money-people creating these things Media created symbol Layers of meaning...
View Full Document

  • Fall '10
  • Dr.NatalieNelson-Marsh
  • Semiotics, Communication Communicational Theory, reality Principles Exaggeration, Media Jean Baudrillard, Semiotic Tradition Concepts, Dr. Natalie Nelson-Marsh

{[ snackBarMessage ]}

Page1 / 2

M jean baudrillard semiotics - Philosophical Assumptions...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online