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Unformatted text preview: Philosophical Assumptions Epistemological (knowledge) Simulated environment tells us what we want; it forms our tastes, choices, preferences, and needs Ontological (values) Consuming becomes most important Possession is more important to us Important Axiological (research) Media messages are filled with carefully designed symbolic images formulated to influence individuals and society Other Attach meaning to symbols – through language Media – making decisions for us Thought evoking Q. How does media create our reality? T. Media creates our reality through signs and symbols Can be misrepresentation – nothing is real Experience it yourself Medium – money-people creating these things Media created symbol Layers of meaning...
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- Fall '10
- Semiotics, Communication Communicational Theory, reality Principles Exaggeration, Media Jean Baudrillard, Semiotic Tradition Concepts, Dr. Natalie Nelson-Marsh