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Unformatted text preview: viewers Researchers from this perspective discover knowledge about how media changes psychological processing of information Ontological (values) A real-world pre-exists and is not created by human beings Human beings are wired mentally to process information in particular ways Media manipulates this process and in turn causes individuals to perceive reality in certain ways If humans watch less TV, their processing of information is less affected and therefore their perception of reality is closer to the truth Axiological (research) Studies how television effects cognitive processing Follows the scientific-method Other Make sense in our minds – individual Thus, humans lack agency and are passive to a.) the psychology they are born with and b.) the external that causes them to perceive the world in particular ways...
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- Fall '10
- Psychology, heavy viewers, Philosophy of Communication Communicational Theory, light viewers