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Unformatted text preview: Media framing Ontological (values) Which issues and parts of those issues are important Axiological (research) Interrupt events seen Can public agenda effect media agenda? Who determines the media agenda? Other Power of media four power sources Publics values and guidance Pressure from within and without Public shapes media/media tells us what to think Social construction Frame of reference media framing Media Public Policy Has an agenda Reproduce Can persuade us Persuasion Represent our thinking Institution shapes but people can tell media too Shaping belief system Aware of choices make Tells us what to think...
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This note was uploaded on 03/08/2011 for the course COMMUNICAT COMM 421 taught by Professor Dr.natalienelson-marsh during the Fall '10 term at Boise State.
- Fall '10