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M agenda-setting function - Media framing...

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Theory and Philosophy of Communication Communicational Theory Lecture by: Dr. Natalie Nelson-Marsh The Media The Agenda-Setting Function Theory The Sociocultural Tradition Concepts Pseudoenvironment – public responds to the “pictures in their head” Representation – degree to which media reflects public agenda Persistence – maintenance of agenda by the public Explanations Media agenda – priority of issues to be discussed in the media Public agenda – some way affects what the public thinks Policy agenda – public can effect policy makers Persuasion – media agenda influences the public agenda Principles Agenda setting establishes issues/images in minds of public Philosophical Assumptions Epistemological (knowledge) We have to reconstruct what we see – we can’t take it all in at all one time
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Unformatted text preview: Media framing Ontological (values) Which issues and parts of those issues are important Axiological (research) Interrupt events seen Can public agenda effect media agenda? Who determines the media agenda? Other Power of media – four power sources… Public’s values and guidance Pressure from within and without Public shapes media/media tells us what to think Social construction Frame of reference – media framing Media Public Policy Has an agenda Reproduce Can persuade us Persuasion Represent our thinking Institution shapes but people can tell media too Shaping belief system Aware of choices – make Tells us what to think...
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