Doncouse_Jeremy_BusinessPlan

Doncouse_Jeremy_BusinessPlan - J. Doncouse Studio...

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J. Doncouse Studio Traditional and Technologically Assisted Piano Lessons for the Beginning and Intermediate Musician. Jeremy Doncouse MGMT303 MSU June 14, 2009 A confidential Business Plan.
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Table of Contents—J. Doncouse Studio 03 Executive Summary 05 Description of Venture 06 Industry Analysis 09 Technology Plan 10 Marketing Plan 16 Production Plan 17 Organizational Plan 18 Operation Plan
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Executive Summary 1. Introduction To play a musical instrument is the dream of many. Unfortunately, those who wish to do so either don’t have enough time or money to do so. Although playing the piano can be considered a luxury and a hobby too many it has historically been a highly regarded marketable skill. J. Doncouse Studio will be a convenient epicenter for learning both conventionally out of the studio and online using modern video and internet technologies. Although barriers to entry are low, requiring knowledge of piano playing and possession of a piano, not all teachers are as available to the public or technologically savvy as J. Doncouse Studio . The studio will be available to aspiring pianists both at the beginning and intermediate levels. Additionally, most instructors do not teach music theory to round out the student’s education. To combat these deficiencies J. Doncouse Studio will 1) integrate technologies 2) teach music theory, and 3) make lessons available both in the studio and online. 2. The Entrepreneur The owner and operator of J. Doncouse Studio is Jeremy Doncouse. With his 10 years of piano playing and pedagogy experience with institutions such as BYU-Idaho and Idaho State University, his business experience in both finance and banking, his real-world management experience, his first-hand knowledge of computers and internet technology, and his proximity to his Bachelors degree in business administration with an emphasis in management from Mountain State University, Jeremy is poised to take the private piano lesson industry in Pocatello, ID and the surrounding area by storm. 3. Technology Overview J. Doncouse Studio will take advantage of the fact that most private piano instructors teach one student at a time out of their own home and offer no additional services. To exploit this similarity between instructors Jeremy will use video and computer equipment as well as simple video editing software to record beginner and intermediate piano lessons and upload notes, sheet music, and exercises which can be accessed by paying students online. Such an innovation is unheard of in Pocatello, ID in this industry. The use of such technology will allow greater reinforcement of lessons to students after class as well as exposure to students who would otherwise be unable to attend lessons in person. 4. Marketing The target market would be beginners in piano and music as well as those who are considered intermediate. There would be no age limit or requirement as both young and old can begin fulfilling their dream to master an instrument. Furthermore, the market segment would be
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Doncouse_Jeremy_BusinessPlan - J. Doncouse Studio...

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