Doncouse_Jeremy_Week3

Doncouse_Jeremy_Week3 - Running head Chapter 5 1 Case Study...

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Running head: Chapter 5 1 Case Study Chapter Five: De Mar Jeremy Doncouse Mountain State University
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Running head: Chapter 5 2 Discussion Questions 1. What is De Mar’s product? Identify the tangible parts of this product and its service components. Mostly a service, De Mar offers plumbing, heating, and air-conditioning installation and servicing. De Mar will provide its service 24 hours a day, 7 days a week. They also provide to the penny pricing before work beings. Plus, they will not charge extra for travel incurred doing the work. 2. How should other areas of De Mar (marketing, finance, personnel) support its product strategy? It really is rare in the plumbing, heating, and air-conditioning industry to offer such extensive availability and guaranteed pricing. The marketing department should hone-in on this competitive advantage by running television, radio, newspaper, and internet ads that get the word out about De Mar’s unparalleled commitment to customer satisfaction. Finance needs to arrange for adequate funding for both the firm’s operations and for possible customer financing options. The personnel department needs to be sure that employees are properly trained to not only handle the work but handle customers efficiently and
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This note was uploaded on 03/08/2011 for the course MGMT 308 taught by Professor Unknown during the Spring '09 term at Mountain State.

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Doncouse_Jeremy_Week3 - Running head Chapter 5 1 Case Study...

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