MIS notes - Customer management Netflix doesnt keep up with...

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23:57 IT Strategy What are your biggest needs? Functional  cross-functional Cross Organizational How do i want to direct IT right now to help my company? What is your budget and cash flow? Where are your areas of expertise and/or growth in near future? Functional IS Functional system serves only ONE function in the value chain     Categories of functional IS Marketing and sales Customer Lifecycle Where do you get money that keeps company going? Once build customer demographic, want to keep them (give coupons, rebates,  etc) Some are good, want to keep; some are bad, don’t care about losing It is easier to keep a current customer than get new ones 75% cheaper Marketing and Sales Lead generation Lead tracking What is the client, who makes the decision, how much willing to spend, how long  will project be, when did I last contact them Which prospect do I think will have to biggest potential to close deal
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Unformatted text preview: Customer management Netflix doesnt keep up with leads, but once gets customer, wants to know who you are, what you like, etc Product and brand management Ex: wants to know how much they made in tire sales, grocery sales, brand name sales, etc Sales Forecasting Point of Sales Ex: which of the following is most important to Best Buy? Point-of-Sales If youre best buy, you have a huge inventory of products. If customer wants to buy a lot of products at Christmas time & they dont have a point-of-sales system, will have to wait in line; very inefficient Ex: Small consulting firm of 4 people. Which is most important? Lead Tracking Bc want to build your database & create new customers Lead tracking is good when youre a low volume business Best buy, walmart, big companies dont track leads, track sales 23:57 23:57...
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MIS notes - Customer management Netflix doesnt keep up with...

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