notes 10 - Primary Activities Marketing and Sales Inducing...

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00:01 Porter’s  Five Forces Model (Industry Structure Model) Used to asses an industry structure- forces can be strong or weak Bargaining power of customers Threat of substitutions Bargaining power of suppliers Threat of new entrants Rivalry among existing firms Porter’s  4 Competitive Strategies 4 different strategies a company can use to compete:
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Porter’s  Value Chain Model Value Chain= network of value-creating activities How companies succeed is how they make the parts of the value chain work  together via value chain links
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Unformatted text preview: Primary Activities Marketing and Sales Inducing buyers to purchase the product and providing a means for them to do so In-bound Logistics Receiving, storing, and disseminating inputs to the product Operations Transforming inputs into the final product Out-bound Logistics Collecting, storing, and physically distributing the product to buyers Service Assisting Customer’s use of the product and thus maintaining and enhancing the product’s value Support Activities 00:01 00:01...
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  • Fall '08
  • Staff
  • final product, weak bargaining power, new entrants Rivalry, substitutions Bargaining power, Sales M  Inducing, industry structure­ forces

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notes 10 - Primary Activities Marketing and Sales Inducing...

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