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Week 7x - 0 MKTG.4890:Week7 Exam Review(Exam on Tuesday...

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MKTG. 4890:  Week 7 Exam Review (Exam on Tuesday Oct.20 th Pricing Strategies 0
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Mid-term Exam Tuesday, Oct. 20 at 9:30 a.m. One Hour ten minutes Exam Three Questions out of four
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Mid-term Exam Topics: Strategic Business Concepts Competitor Analysis Environmental Analysis Differentiation Pricing
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“Marketing planning is pretty useless as a strategic tool in our industry. Things move too fast for any kind of long-term planning.” Discuss
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Explain the relevance of the following terms in marketing planning (give examples to illustrate your points): Mission Objectives Goals Strategy Tactics
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Why is segmentation methodology different in Industrial marketing than in Consumer marketing?
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“Differentiation becomes more important as the products in an industry become mature.” Do you agree with this statement? Does this suggest that differentiation has little or no importance with newer products?
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Explain what is meant by the term “The Strategic 5-Cs”?
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What causes the variation in the degree of rivalry from one industry to another and from one time period to another within the same industry?
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Discuss the important relationship between costs and prices which is the basis for using the Experience Curve as a strategic tool.
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Environmental scanning is important in developing marketing strategies. Identify and give your rationale for four (4) social or technological trends which you believe will have an impact on marketing planning in the next decade.
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Why is it necessary to include potential competitors as one of the causes of the degree of rivalry in an industry?
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Explain the significance of Weber’s Law in pricing new products
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McDonald’s Corporation investigated the possibility of adding new offerings to its menu.
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