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Unformatted text preview: Event Management Event Management
“finding our feet” Brief History Brief History
Prehistoric Events History History History History Social Glue Social Glue + = Products of Special Events Products of Special Events 1. Enjoyable Experience 2. $$$ Even events that educate or cultivate must eventually produce both of the primary products Benefits and Objectives Benefits and Objectives Raise Resources Stimulate increased giving from current donors Find new donors Thank and recognize loyal donors and volunteers Attract publicity Selection of an Event Selection of an Event Best determined by the type of benefit sought by the effort 4 Event types 4 Event types 1. Receptions
Tastings Basic receptions Openings and performance Event types Event types 2. Meals
Breakfasts, luncheons, and dinners Dinner Dances Testimonials and Tributes Event types Event types 3. Participatory Events
Athletics Auctions and Gaming Singalong's and Audience Participation Event types Event types 4. Community Mega events
Festivals Parades Broadcasts Event Outcomes Event Outcomes Attendees
Events must be fun or meaningful for participants Staff Planning, Organizing, and Executing events must balance hard work and fun for staff and for volunteers. Event Leadership Event Leadership Event Leadership is a profession that requires public assembly for the purpose of celebration, education, marketing, and reunion. Leadership Subfields Leadership Subfields Civic Events Expos/Exhibitions Hallmark (mega Retail Events Sports Social LifeCycle Tourism Fairs and Festivals event) Hospitality Meetings and Conferences Stakeholders Stakeholders people or organizations who have invested in an event.
Internal External Investment may be money, but could also be emotional, political, or personal interest. Changes Changes Demographic Psycographic Pillars of Event Leadership Pillars of Event Leadership Time Management Finance Technology Human Resources ...
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This note was uploaded on 03/09/2011 for the course RLST 5130 taught by Professor Johnson during the Spring '11 term at University of Georgia Athens.
- Spring '11