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Unformatted text preview: Living Room Candidate Analysis Living Room Candidate Computer Lab Assignment DIRECTIONS : Welcome to the Living Room Candidate , where TV political advertising is analyzed from 1952- 2004. a. Access www.livingroomcandidate.org b. You will analyze five advertisements, two are selected for you, the other three are your choice. Of those three, they must be selected from different decades. c. You will analyze the effectiveness of the commercial, describing the use of two of the following: language/imagery (visual impact) emotional impact, use of music, other selling techniques etc. I. Access Johnsons Fear Component in: Peace Little Girl of 1964. a. Identify the candidates and the presidential campaign year. 1) Democrat: __Johnson______ Republican ____Goldwater____ Year 1964 b. Evaluate the effectiveness of the commercial ( Note C in the directions above) Museum of the Moving Image The Living Room Candidate - Transcript "Peace Little Girl (Daisy)," Johnson, 1964 CHILD: One, two, three, four, five, seven, six, six, eight, nine, nine....
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- Spring '11