livingroomcandidate - Living Room Candidate Analysis Living...

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Living Room Candidate Analysis Living Room Candidate Computer Lab Assignment DIRECTIONS : Welcome to the Living Room Candidate , where TV political advertising is analyzed from 1952-2004. a. Access www.livingroomcandidate.org b. You will analyze five advertisements, two are selected for you, the other three are your choice. Of those three, they must be selected from different decades. c. You will analyze the effectiveness of the commercial, describing the use of two of the following: language/imagery (visual impact) emotional impact, use of music, other selling techniques etc. I. Access Johnson’s Fear Component in: “Peace Little Girl of 1964. a. Identify the candidates and the presidential campaign year. 1) Democrat: ____________________Republican ________________________ Year_______ b. Evaluate the effectiveness of the commercial ( Note “C” in the directions above) c. Effectiveness spectrum: Effective 5---------------------------3-------------------------1- Ineffective d. Explain what you learned about the candidate?
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This note was uploaded on 03/09/2011 for the course GOVERNMENT 101 taught by Professor George during the Spring '11 term at N. Arizona.

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livingroomcandidate - Living Room Candidate Analysis Living...

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