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Nike Big Butt - Advertising Miriam Reynoso Mercy College...

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Advertising Miriam Reynoso Mercy College Curtis Abel Assignment#1 December 8, 2010
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#Print Ad
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Since the first time I saw this ad, I completely fell in love. This ad is part of a Nike campaign that have as main focus different parts of the body that women are typically conscious about. Nike women campaign target real women. Most of today’s advertising is full of sexual content and half naked women, which support the unrealistic perception that most of us have on how women should look. However, with this ad Nike Women takes a different position in the advertising industry. The ad pick a part of the body that most women typically hate (the butt) and it tells an empowering story about that body part. The ad message is clear, a women needs to be proud and embrace what they have. This women Nike ad infers that women can be healthy and lead a healthful life without necessarily having six pac abs, 12 percent body fat or a tiny butt. I definitely can identify myself with this Nike’ad, yes my butt is big and I am
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