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Media - APRIL15TH 1 2 Media MEDIA Theygather, EAR

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APRIL 15 TH   1. Brief Public Opinion Wrap up – UT Study! 2. Media
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MEDIA They gather, package and transmit the news. Media as a political institution.   Media as a private industry. Does the economic component weaken or  strengthen its value to citizens in monitoring  their elected officials?
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EARLY MEDIA Partisan Press: late 1700s Official ties to parties Switch to: Penny Press: 1830s Purported to be independent Larger audience
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RADIO AND TV Licensing: finite number of frequencies Equal-time rule:  any station that gave or sold time to a candidate is required  to make equal time to other candidates. Fairness doctrine:  Required stations to air contrasting viewpoints Right of reply Repealed in 1987
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MEDIA RESEARCH: MINIMAL  EFFECTS Selective Exposure (different from Selection  Principle!): differences in what we watch and read. Affected by attitudes Early research New Media Selective Attention: differences in what we pay  attention to and remember. Affected by attitudes Political Implications: Who’s news do we pay attention to?
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