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Unformatted text preview: th . 8 theories, the five that we talked about in class. Communication model (who? says what? By what means? To whom?) • Ethos • Pathos • Logos o Ethos (who?) Source characteristics Credibility • Lower- target has favorable impressions • Higher- target has less favorable impressions Attractivness • Enhance recognition • Catches attention Gender • Congruence • Without reinforcing stero types 18:45...
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This note was uploaded on 03/09/2011 for the course MASS COMM 2000 taught by Professor Scholz during the Fall '10 term at LSU.
- Fall '10