Mass Comm - th . 8 theories, the five that we talked about...

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Mass Comm #2 18:45 Persuasion Conscious attempt by an individual or group to change the attitudes, beliefs,  or behaviors of another person or group. Ritual Model of Communication Persuader------- identification<----------Audience (verbal and visual symbols)      (emotions, needs, values, reasoning) Where the source and the message overlap,
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Specific test powerpoint test chapt 4 5 6 18:45 Focusing on last weeks slides and lecture, week before the 19
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Unformatted text preview: th . 8 theories, the five that we talked about in class. Communication model (who? says what? By what means? To whom?) • Ethos • Pathos • Logos o Ethos (who?) Source characteristics Credibility • Lower- target has favorable impressions • Higher- target has less favorable impressions Attractivness • Enhance recognition • Catches attention Gender • Congruence • Without reinforcing stero types 18:45...
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This note was uploaded on 03/09/2011 for the course MASS COMM 2000 taught by Professor Scholz during the Fall '10 term at LSU.

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Mass Comm - th . 8 theories, the five that we talked about...

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