INTERNATIONAL_MARKETING_-_THE_SCOPE_AND_CHALLENGES_AND_THE_DYNAMICS_FEATURES_OF_IM

INTERNATIONAL_MARKETING_-_THE_SCOPE_AND_CHALLENGES_AND_THE_DYNAMICS_FEATURES_OF_IM

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INTERNATIONAL MARKETING INTERNATIONAL MARKETING MANAGEMENT (BG31203) MANAGEMENT (BG31203) 15 January 2010 15 January 2010 The Scope and Challenge of International The Scope and Challenge of International Marketing Marketing & The Dynamic Environment of International Trade (Modified) Charlie Albert Lasuin School of Business and Economics Universiti Malaysia Sabah
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Chapter Learning Objectives The scope of the international marketing task The importance of the self-reference criterion (SRC) in international marketing The progression of becoming a global marketer The increasing importance of global awareness The basis for the reestablishment of world trade following World War II The effects of protectionism on world trade The seven types of trade barriers The importance of GATT and the World Trade Organization The emergence of the International Monetary Fund and the World Bank Group
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Global Perspective: Global Commerce Causes Peace Global commerce during peace time (late 1990’s) Commercial aircraft and space vehicle industries – Boeing & NASA Mobile phone industry Individuals and small companies International markets are ultimately unpredictable Flexibility means survival – strong interpersonal & commercial relationships & broad portfolios of business. Source: www.truthnet.org/Christianity/Cults/Islamrise3/wordtrade1.jpg Source: www.un.or.th/tsunamiinthailand/images/iot-phiphi-01.jpg
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Global Business The rapid growth of the World Trade Organization and regional free trade areas (NAFTA, AFTA, EU) The trend toward the acceptance of the free market system among developing countries in Latin America, Asia, and eastern Europe – previous Communist Ideology The burgeoning (expanding) impact of the Internet, mobile phones, and other global media on the dissolution of national borders The mandate to properly manage the resources and global environment for the generations to come (conferences, treaty, protocol Kyoto (1997) and Montreal (1989) The European Union is composed of 27 independent sovereign states which are known as member states: Austria , Belgium , Bulgaria , Cyprus , the Czech Republic , Denmark , Estonia , Finland , France , Germany , Greece , Hungary , Ireland , Italy , Latvia , Lithuania , Luxembourg , Malta , the Netherlands , Poland , Portugal , Romania , Slovakia , Slovenia , Spain , Sweden , and the United Kingdom . There are three official candidate countries, Croatia , Macedonia , and Turkey . The western Balkan countries of Albania , Bosnia and Herzegovina , Montenegro , and Serbia are officially recognised as potential candidates. Kosovo is also listed by the European Commission as a potential candidate but the Commission does not list it as an independent country because not all member states recognise it as an independent country, separate from Serbia. Source:en.wikipedia.org/wiki/European_Union
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This note was uploaded on 03/09/2011 for the course SPE 10 taught by Professor Amhmad during the Spring '11 term at CHUMSCI.

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INTERNATIONAL_MARKETING_-_THE_SCOPE_AND_CHALLENGES_AND_THE_DYNAMICS_FEATURES_OF_IM

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