eco-journal3 - a choice between investing more on...

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Journal: “The incredible shrinking cereal box” By Jessica Dickler, CNNMoney.com staff writer September 10, 2008: 2:27 PM EDT The Cereal Companies are facing the problem of food inflation when the prizes of gas, fuel and ingredients are increasing. With the assumption of fixed budget, they are coping with the issue of resources scarcity . Therefore, a proper way is to make
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Unformatted text preview: a choice between investing more on manufacture, or producing less cereal (consumer goods). They’ve made their choice that reducing the amount of cereal in the cereal boxes, so that they do not have to be concerned with the increasing product costs. To keep the profit remain no change, this is a smart way to play a hoax on the consumers....
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