Week 10-1 Media (2)

Week 10-1 Media (2) - result, media consumption has been...

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Marketization of Mass Media A. Media Growth More commercialized and growing in size Technological advances and a rapid increase of living standards An enormous increase in the media market
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Marketization of Mass Media A. Media Growth (cont.) Media markets considered as an industry The media’s profit orientation results in competition among media companies for audience and program diversification. The state-owned media is not an exception.
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Marketization of Mass Media B. Media Consumption Increase or Decrease? Does the negative impact of control and censorship reduce media consumption? Does the positive impact of marketization increase media consumption? Due to the expansion of the scope of news coverage and the improved quality of broadcasting programs, media satisfaction further increased and, as a
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Unformatted text preview: result, media consumption has been increasing. Marketization of Mass Media B. Media Consumption (cont.) Increasing Interests in Domestic News Marketization and diversification of news contents attracted people to more read and watch domestic news. 29 43 26 13 26 25 11 10 7 8 1 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1992 1999 academics economy technology entertainment world news domestic news Marketization of Mass Media B. Media Consumption (cont.) Who are more likely to be daily media consumers? Party members, higher income earners, males, more educated people, the elite occupation groups of administrators and managers, and those living in the more developed coastal cities Similar pattern with other market societies...
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Week 10-1 Media (2) - result, media consumption has been...

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