Presentation12 - a thorough analysis of its position Needs...

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THE MARKETING PROCESS GROUP MEMBERS MUHAMMAD WASIF QURESHI ANAS ABDUL BASIT FAROOQI ADNAN WAHEED KHAN ALI SALEEM
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MARKETING DEFINITION “The management process responsible for identifying, anticipating and satisfying customer requirements profitably” (Chartered Institute of Marketing UK)
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MARKETING PROCESS The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
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STEPS OF MARKETING PROCESS UNDERSTANDING THE MARKET PLACE & CUSTOMER NEEDS DESIGN A CUSTOMER DRIVEN MARKEING STRATEGY PREPARING AN INTEGRATED MARKETING BUILDING CUSTOMER RELATIONSHIP CAPTURING CUSTOMER’s VALUE
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Understanding the Marketplace and Customer Needs Situation analysis The first step is for the organization to perform
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Unformatted text preview: a thorough analysis of its position Needs and wants of the customer The organization must also analyze its own capabilities DESIGN A CUSTOMER DRIVEN MARKEING STRATEGY Customer satisfaction Benefits to the customer Market research Segmentation Targeting Product positioning within the target market PREPARING AN INTEGRATED MARKETING PLAN & PROGRAM BUILDING CUSTOMER RELATIONSHIP CUSTOMER VALUE AND SATISFACTION Maintain relationship with more carefully Maintain long term relation Direct relation CAPTURING CUSTOMERs VALUE Creating customer loyalty and retention Lifetime value Share of customer Customer equity Build a good relationship with customer...
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This note was uploaded on 03/10/2011 for the course DBA 201 taught by Professor Ahmed during the Spring '11 term at Alaska Pacific University.

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Presentation12 - a thorough analysis of its position Needs...

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