Presentation1 - The first step is for the organization to...

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Click to edit Master subtitle style 3/11/11 GROUP MEMBERS MUHAMMAD WASIF QURESHI ANAS ABDUL BASIT FAROOQI ADNAN WAHEED KHAN ALI SALEEM
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3/11/11 MARKETING DEFINITION “The management process responsible for identifying, anticipating and satisfying customer requirements profitably” (Chartered Institute of Marketing UK)
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3/11/11 MARKETING PROCESS The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
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3/11/11 STEPS OF MARKETING PROCESS UNDERSTANDING THE MARKET PLACE & CUSTOMER NEEDS DESIGN A CUSTOMER DRIVEN MARKEING STRATEGY PREPARING AN INTEGRATED MARKETING BUILDING CUSTOMER RELATIONSHIP CAPTURING CUSTOMER’s VALUE
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3/11/11 Understanding the Marketplace and Customer Situation analysis
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Unformatted text preview: The first step is for the organization to perform a thorough analysis of its position Needs and wants of the customer The organization must also analyze its own capabilities 1 3/11/11 DESIGN A CUSTOMER DRIVEN q Customer satisfaction q Benefits to the customer Market research Ø Segmentation Ø Targeting Ø Product positioning within the target market 2 3/11/11 PREPARING AN INTEGRATED 3 3/11/11 BUILDING CUSTOMER RELATIONSHIP CUSTOMER VALUE AND SATISFACTION Ø Maintain relationship with more carefully Ø Maintain long term relation Ø Direct relation 4 3/11/11 CAPTURING CUSTOMER’s VALUE Creating customer loyalty and retention Ø Lifetime value q Share of customer q Customer equity q Build a good relationship with customer 5...
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Presentation1 - The first step is for the organization to...

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