Egypt Country Study

Egypt Country Study - EGYPT WRISTWATCHES OF THE FUTURE...

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EGYPT W RISTWATCHES OF THE F UTURE A SHLEY H ASHEMIAN J ORDAN M ELBERG C OURTNEY M ORSTAD H OPE W HITAKER
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COUNTRY ANALYSIS Egypt is home to almost 83 million residents as of 2010, and amongst these, Cairo possesses the largest population with approximately 18 million people. Due to its astronomical growth rate, both Cairo and other Egyptian cities they are still working on expanding. Of the 83 million people living amongst the cities, a majority of them are in poverty. Egypt has an easily recognizable class system; a class that a child is born and raised in, is will likely be the one that re- main classified in for the remnants of their life. The upper class, which is the smallest class, is trying to westernize the use of more modern materials. The up- per class is also incredibly materialistic in the products they purchase. The lower classes, and majority of society, live off of approximately 600 dollars a year. By comparison to an American household who averages almost 50,000 a year. By introducing a new product, we will need to focus on the lower and middle class because they have the most consumer buying power. The levels of infrastructure throughout Egypt are very high, and near record levels due to its growth rate. Egypt is continu- ously constructing buildings, and westernizing the country. The government however, has con- trolling power over what gets built, and how it gets built. While walking down the streets of Cairo, it’s normal to see pictures of their current president, Muhammad Hosni Mubarak , who has been president since 1981. The president, known for his longest tenure as president (29 years), does like to work with Americans. Under Mubarak’s rule the government has traces of Communism, and the people of Egypt do not pos- sess the freedom of speech many believe they have. It’s normal for everyday people to get thrown in jail, and Christians to get prosecuted as activists. The Middle East is causing a significant amount of conflict with Egyptian government; and currently the Middle East is the government’s largest concern. CULTURAL ISSUES Although Egypt is located on the African continent, it is considered an Arab nation. As such, its culture is very similar to that of other Arabic countries, 2
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like Iraq and Saudi Arabia. There is a large power distance between the wealthy
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This note was uploaded on 03/10/2011 for the course BUS 121 taught by Professor Andywong during the Spring '11 term at Benedictine KS.

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Egypt Country Study - EGYPT WRISTWATCHES OF THE FUTURE...

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