Chapter 7 Part 1- Skeleton (1)

Chapter 7 Part 1- Skeleton (1) - Psy250 Scientific Inquiry...

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Psy250: Scientific Inquiry Chapter 7 Asking People About Themselves: Survey Research
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Keep Remembering… Nonexperimental research: behavior is observed or measured.
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Survey Research Uses questionnaires and interviews to ask people to provide information about themselves Can collect a wide variety of information from people: * income, age, gender, family size, attitudes, preferences for different products, past behavior, etc.
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Why Conduct Surveys? Surveys are a common and important method for studying behavior Increasing push for DATA rather than use of intuition or anecdotal evidence Can be an easy way of collecting self-reports Offer a snapshot of how people think, feel, and behave at a given time Can also show relationships between variables, and changes over time Importance of multiple methods
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A Note About Honesty and Accuracy… Data depends on people being willing and able to provide honest and accurate answers Researchers have studied biases in responses Response set :- pattern of individual response to questions on a self-report measure that is not related to content of questions. -ex. Social desirability:- faking good, participant answers the way he thinks most people would answer or in some other way to make himself look good
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A Note About Honesty and Accuracy… Social desirability is especially a concern when studying sensitive topics People most likely to be dishonest when they don’t trust researcher Researcher should: be honest about research and its goals Offer to provide results to participants at end of study Assure confidentiality.
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Constructing Questions to Ask Writing questions for use in questionnaires and interviews is difficult Need to think about: - research objectives - Question wording - response scales/options
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Defining Research Objectives Researcher must decide what he wants to know or is hoping to learn from the survey or interview Do not want to ask any and every question related to a topic…need to think about what information will be useful to question of interest *Three general types of questions: - attitudes and beliefs - Facts and demographics - behaviors
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Attitudes and Beliefs Focus on the ways people evaluate and think about issues. *Ex: - was your dinner served at the right temperature? -How satisfied are you with the president’s reaction to the oil spill? -How would you evaluate your experience speaking with our customer service rep?
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Ask people to indicate things they know about themselves and their situation Often used by researcher to describe the sample (who completed the survey), but can also be variable of interest *Ex:- -how old are you? -What is your current relationship status?
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This note was uploaded on 03/10/2011 for the course PSY 250 taught by Professor Briannalharris during the Summer '10 term at State University of New York.

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Chapter 7 Part 1- Skeleton (1) - Psy250 Scientific Inquiry...

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