15) The Capitalist Promise

15) The Capitalist Promise - The Capitalist Promise The...

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Key Figures of 1920 American economy changing in dramatic ways Consumerism shapes America Third Industrial System (1910-1980) o Mass production of basic goods o Mass production of goods needed by industries Henry Ford and Mass Production Originally for the rich, changes everything Applies mass production and mechanization to automobile industry=assembly line Vertical integration, doesn’t have to outsource much Drives down the cost of cars, cheaper and cheaper 1929: 13% of all manufactured goods of the economy Impacts many industries; increasing jobs Ford produced something that no one needed; convinced people that they did through advertisement Manufacturing Desire Selling a desirable lifestyle New sources of authority Warnings of the dire consequences o These ads proliferate everywhere; working class American neighborhoods o Altered majorly in shopping and movies Local Merchants Everything is separate
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This note was uploaded on 03/10/2011 for the course HISTORY 1320 taught by Professor Jessicapliley during the Spring '11 term at Texas State.

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15) The Capitalist Promise - The Capitalist Promise The...

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